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What if your architectural concept didn’t start with a program or a plan… but with a story, a question, a sensation? In this course, Moshe Katz takes you deep into the world of creative architectural research, where intuition meets insight, and design becomes personal, poetic, and visionary. You’ll learn how to turn emotions, environments, and even memories into meaningful design concepts. Through a step-by-step approach, you’ll uncover the soul of your projects, discover the DNA of your ideas, and learn how to transform that inner essence into powerful architecture. From sketching with emotions to researching local culture, from transforming a word into a space to asking wild “what if” questions, this course will show you a new way to think, feel, and create. Whether you're a student stuck on a concept, a professional looking to deepen your process, or simply someone who wants to design with more depth and meaning, this course will open up an entirely new path. You'll begin to see architecture not just as a product, but as a journey, one that mirrors your curiosity, your identity, and your connection to the world. This isn’t about copying references, it’s about uncovering your own language, rooted in who you are and how you see. Lessons: 1. Course Overview 2. Introduction 3. The Soul / Spirit of the Project 4. The Environment as Inspirational Research 5. The Topic / Subject as Inspirational Research 6. My World as Research 7. The Local Character as Research 8. Local Culture as Research 9. The Research Method 10. References: Imitation vs. Interpretation 11. Multi-Disciplinary Research 12. Go Extreme – What If? 13. DNA & Alternative Evolutions