A great architectural project presentation is not simply a collection of beautiful renders, plans and diagrams. It is the moment when an idea has to become understandable, desirable and believable to someone who may not think like an architect. The client needs to see more than the architecture. They need to understand why the project matters, how it answers their interests, what choices are available, how realistic the proposal is and why your particular vision deserves to m

Every architectural project begins before there is a building, before there is a plan and before there is anything real enough to construct. It begins as a thought, a sensation, a fragment of geometry, a sudden image or an intuition that appears almost too quickly to hold. The sketch has always been the architect’s way of catching that moment. Digital sketching for architects and designers extends this ancient creative act into a new environment where drawing, experimentation