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One Construction Detail Could Be Worth More Than 10 Beautiful Renders!
Why technical understanding can make the difference between an impressive student portfolio and a convincing professional one. Imagine you're an architect reviewing two candidates for a junior position. The first portfolio contains spectacular renderings, atmospheric perspectives, and ambitious conceptual projects. The second contains fewer images, but includes carefully developed plans, sections, and a construction detail demonstrating how materials and building components c

Moshe Katz
Oct 152 min read


The Professional Architecture Portfolio: Your First Silent Interview
The Professional Architecture Portfolio: Your First Silent Interview: When you send your portfolio to an architecture office, the interview has already begun, even though you are not in the room. Someone opens your PDF, scrolls through the first few pages and begins making decisions about you from the evidence in front of them. This is why I developed what I call the 20-second test. Imagine that a busy architect gives your portfolio only twenty seconds before deciding whether

Moshe Katz
Oct 15 min read


How to Build an Architecture Portfolio That Gets You Hired
Your portfolio has about 20 seconds to make someone want to know more. When you apply for a job in an architecture office, your portfolio is not simply a collection of university projects. It is often the first real test of how professionally you think, communicate and present yourself as a future architect. Architecture studios receive large numbers of applications. Before anyone reads every paragraph or carefully studies every drawing, they usually scan. Very quickly they a

Moshe Katz
Aug 255 min read


How to Deal with Judgments and Feedback in Architecture?
Architecture is one of the few creative disciplines in which something deeply personal is repeatedly placed in front of other people and openly discussed. You spend weeks developing an architectural concept, drawing, researching, making models, testing possibilities and slowly constructing a world that did not exist before. Then you pin it to a wall, open your portfolio, enter a jury or sit opposite a client, and suddenly other people begin telling you what they think. Some c

Moshe Katz
Aug 139 min read


How to Handle Critiques in Architecture? And Why They Are All Fake
Architecture school teaches students how to draw, design, make models, develop concepts and present projects, but there is another education happening at the same time, one that can influence a young architect far more deeply than learning how to design a building. It is the experience of being judged. You stand in front of professors, tutors or a jury with something you have created, and suddenly sentences begin arriving from every direction. Your project is too complicated.

Moshe Katz
Aug 138 min read


How Do I Become an Architect? A Guide for High School Students Who Want to Start Now
If you are in high school and find yourself constantly looking at buildings, sketching strange spaces, noticing how light enters a room, wondering why cities feel the way they do or imagining how places could be different, you may already be standing at the beginning of architecture. Becoming an architect does not start on the first day of university. It begins much earlier, when you start developing a certain way of seeing the world. Architecture is a profession, but before

Moshe Katz
Aug 108 min read


How to Prepare a Client Project Presentation for Architects and Designers? Turning Your Design Into a Story Clients Want to Build
A great architectural project presentation is not simply a collection of beautiful renders, plans and diagrams. It is the moment when an idea has to become understandable, desirable and believable to someone who may not think like an architect. The client needs to see more than the architecture. They need to understand why the project matters, how it answers their interests, what choices are available, how realistic the proposal is and why your particular vision deserves to m

Moshe Katz
Aug 88 min read


What Is an Architectural Portfolio for a Job Interview? How to Make an Architecture Portfolio That Gets You Hired
An architectural portfolio for a job interview is not simply a collection of projects. It is a carefully designed portrait of who you are as an architect, how you think, what you can do, what you care about and what you may be capable of becoming. When an architecture office opens your portfolio, it is not only looking at buildings, plans, renderings and sketches. It is looking at you. This changes everything about how an architecture portfolio for a job interview should be c

Moshe Katz
Aug 88 min read
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