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How to Heal Fears of Presenting?
There is a moment familiar to almost every architecture student, designer and creative professional. You have spent days, weeks or perhaps months developing an idea. You have drawn it, questioned it, changed it, defended it in your own mind and slowly transformed something invisible into something that can finally be seen. Then comes the presentation. Suddenly the work that felt intimate and protected on your desk must be placed in front of professors, critics, colleagues or

Moshe Katz
Aug 138 min read


How to Deal with Judgments and Feedback in Architecture?
Architecture is one of the few creative disciplines in which something deeply personal is repeatedly placed in front of other people and openly discussed. You spend weeks developing an architectural concept, drawing, researching, making models, testing possibilities and slowly constructing a world that did not exist before. Then you pin it to a wall, open your portfolio, enter a jury or sit opposite a client, and suddenly other people begin telling you what they think. Some c

Moshe Katz
Aug 139 min read


How to Handle Critiques in Architecture? And Why They Are All Fake
Architecture school teaches students how to draw, design, make models, develop concepts and present projects, but there is another education happening at the same time, one that can influence a young architect far more deeply than learning how to design a building. It is the experience of being judged. You stand in front of professors, tutors or a jury with something you have created, and suddenly sentences begin arriving from every direction. Your project is too complicated.

Moshe Katz
Aug 138 min read


How to Prepare a Client Project Presentation for Architects and Designers? Turning Your Design Into a Story Clients Want to Build
A great architectural project presentation is not simply a collection of beautiful renders, plans and diagrams. It is the moment when an idea has to become understandable, desirable and believable to someone who may not think like an architect. The client needs to see more than the architecture. They need to understand why the project matters, how it answers their interests, what choices are available, how realistic the proposal is and why your particular vision deserves to m

Moshe Katz
Aug 88 min read


What Is an Architectural Portfolio for a Job Interview? How to Make an Architecture Portfolio That Gets You Hired
An architectural portfolio for a job interview is not simply a collection of projects. It is a carefully designed portrait of who you are as an architect, how you think, what you can do, what you care about and what you may be capable of becoming. When an architecture office opens your portfolio, it is not only looking at buildings, plans, renderings and sketches. It is looking at you. This changes everything about how an architecture portfolio for a job interview should be c

Moshe Katz
Aug 88 min read
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